Flos has been crafting objects of light and shedding brightness on generations of dreams for fifty years. For us, light is the substance for expressing new ideas and illuminating unexplored emotions. At Flos we write the future, reading our past and expressing the present, in a continuity of positive challenges and bold choices that have shaped our image and identity. The beginnings of Flos (meaning “flower” in Latin) blossomed from a brilliant idea: to create objects, starting with a light bulb, that would change the way of life for every client, and so, from day one, Flos was already reinventing the idea of artificial lighting.
For Sergio Gandini, who began managing Flos in 1963, the company’s endeavors and creative fantasy could coexist without contradiction; the combination of the two would bring success to the brand. Flos’ strategies were based on what we would now call a Think Tank, establishing the company as a longstanding pioneer in Italian design.